Part of your job before hiring a publicist is creating your own press kit which includes all the pertinent details about the film, your high quality, professionally produced publicity stills (these make a huge difference so don’t skimp here) and a solid trailer. She will use this kit in her media pitches and press releases. You should also have a good sense of what the story angles for the film will be. The fact that you made a film is NOT a story angle. Acceptance into a major festival is a given story angle. Are there notable people attached to the film? Was it shot/created in a unique way? Are you distributing it in a unique way? Really think through what a journalist might find interesting to write about for their readers.  The publicist will come up with some on her own based on what she knows her contacts would be interested in, but it helps to know some of this yourself when you are inquiring about publicity help.

As I said before, publicity is only one tool you will be using in the release of your film. You will also use some advertising, embedding in social media communities, and grassroots/partnership outreach to interested organisations and influencers. The most successful films to rise above the constant barrage of noise in today’s media landscape use a multipronged approach.

(via)

The best thing about the workshop yesterday is the good vibe to share the time and space with people who do care about film. I usually feel guilty for covering a certain industry and often rooting for it. We all know that a film’s production cost can feed a lot of people. But when I found out that it contributes over 800 million IDR to the economy and actually give a job to over 4000 people, I don’t really feel bad again. 

I know my writings in film don’t give any impact. Judging by conversations, I’m sure people don’t even read them. But please know that all my feels are real. 

I love it when people refer to film editor and cinematographer in their review. 

 Vagueness and ambiguity are wonderful things within the realm of science fiction, but there is clever screenwriting — and then there is sloppy, choppy, confused editing. As if you didn’t get the point by now, Prometheus is an almost maddening film to dissect, partially because it has problems that are plain as day, but also because it has several moments, themes, and ideas that are legitimately cool. And through it all, even the drier spots, is the almost painfully gorgeous Dariusz Wolski cinematography. (via)

Because film is not all actors and directors. In case of Prometheus, it’s clear that director, screenwriter, editor, actors, all have important roles to deliver — and it’s VERY IMPORTANT that they deliver. It wasn’t the case in other films, let’s say The Iron Lady, where Meryl Streep basically outlived everyone in the cast and CREW. 

In fact, I love everything that SE said in this review.