26 posts tagged film
Part of your job before hiring a publicist is creating your own press kit which includes all the pertinent details about the film, your high quality, professionally produced publicity stills (these make a huge difference so don’t skimp here) and a solid trailer. She will use this kit in her media pitches and press releases. You should also have a good sense of what the story angles for the film will be. The fact that you made a film is NOT a story angle. Acceptance into a major festival is a given story angle. Are there notable people attached to the film? Was it shot/created in a unique way? Are you distributing it in a unique way? Really think through what a journalist might find interesting to write about for their readers. The publicist will come up with some on her own based on what she knows her contacts would be interested in, but it helps to know some of this yourself when you are inquiring about publicity help.
As I said before, publicity is only one tool you will be using in the release of your film. You will also use some advertising, embedding in social media communities, and grassroots/partnership outreach to interested organisations and influencers. The most successful films to rise above the constant barrage of noise in today’s media landscape use a multipronged approach.