I’m mostly just living in the moment, because [press attention] can come and go. Longevity for me is everything. I think it’s more about the craft and the work, in the U.K., for sure. The fame element, if that comes, it comes. People I think are foolish to become an actor to get famous, because it’s too hard work. If you want to get famous, go do one of these crazy reality TV shows, or whatever it is, but acting is not an easy profession, and it’s gregarious and precarious and so therefore the fame element I don’t think is a part of it. It’s work, it’s a craft. Especially for so many of us [who go back and forth] from theatre to TV to film.

Lara Pulver
"Crikey. I think it's much less angular than my face. It's all vowels. If my face was letters, it'd be consonants, I think, apart from my nose, which is a bit blobby. It might be an O or something. Enough of me talking about being letters. It's very funny; it's lovely; it's utterly silly; it's extraordinary. But at the same time, it made me think, f--k, I mean, this is a great thing. I need to take responsibility for this, in a way. This is a moment in my life, there's no getting away from it. It's an extraordinary one, and there's things I can do with it."
Well, he could appear in other other massive and legendary franchises.
"I have become involved in another one," he says. "'The Hobbit,' playing the Dragon and the Necromancer, so that should keep me in fine wine, as well as 'Sherlock,' so I suppose I'm part of three franchises. I plan on not getting involved in another one."
But what about "Dracula"?
"'Dracula'?" he says. "Funny you should say that, there's a script in the pipeline. I've been fighting it rather than being in it. There's a lot of Gothic in 'Sherlock.' I don't like to repeat myself too much. I think there are too many vampire franchises."
"It's too much of an obvious choice."
Jane Austen?
"We're back to the stereotyped casting. Come on. I want to do something with an American accent, so you won't recognize me."
How about John Steinbeck or Tennessee Williams, like "Cat on a Hot Tin Roof"?
F. Scott Fitzgerald, "The Great Gatsby"?
"Been done. It's already been done."
So what? "Sherlock" has already been done.
"Yeah. Well, like a lot of things in my life ... it'd be nice if the culture had a bit of time to breathe and not see another revival of the same thing again and again and again."
Shoot, you're in "Star Trek," after all.
"Well, I know, I know. That's fair enough."